Monday, 9 July 2012
Sponsored Video - Domestos for UNICEF
In a weeks time we're looking forward to two big birthdays in our house - Noah will be 1 and Isla will be 3 - every birthday is a big birthday now as far as Isla is concerned - she understands that birthdays = presents. When I watched this video it really brought it home to me that for some children around the world their best present is basic sanitation, no fancy gizmo's wrapped up in pretty paper, no big party with a birthday cake - in fact without improved sanitation over 5 million children fail to make it to their 5th birthday. Improved sanitation has been deemed a basic human right by the United Nations, yet in this country we take it for granted. I also really took a shine to the children featured in this film who remind me so much of my bright, breezy and funny Isla, I couldn't contemplate life without her as many mums in less fortunate countries have to when their children are taken from them by diarrhoea of all things!
Domestos and the Unilever Foundation are partnering with UNICEF to improve sanitation in areas of the world that need it most (Gambia, Ghana, Nicaragua, Nigeria, Pakistan, Philippines, South Sudan, Sudan and Vietnam). It is estimated that 2.5 billion people around the world do not have access to improved sanitation. Hard to comprehend really.
How can you do your bit? Well in the UK between the 1st July and the 30th September Domestos will be contributing 5% of it's average proceeds from specifically marked bottles of Domestos to UNICEF's Community Approaches to Total Sanitation Programme (CATS). Domestos has been protecting us from germs for over 80 years so it seems apt for Domestos to partner with UNICEF to try and give everyone access to basic sanitation. Our toilets have been kept a germ free zone for years with these products and so if Domestos can support the efforts of UNICEF to promote good hygiene practises and help create demand for toilets then there will be less people suffering from faeces related diseases. By making one small purchase you will be helping to improve the lives of many people and stop preventable diseases kill young children.
This is a Sponsored Article