Wednesday, 28 November 2012

JOHNSON'S® Baby Mums Know Best Campaign

JOHNSON'S® Baby have asked me to write a "note to self” including what I wish I’d known as a first time mum. 

Dear Sharon

First of all, take it easy. You're a new mum, no one expects you to be super mum, super wife or domestic goddess! It's a tough job and with all jobs you need to take your time to learn the ropes! Take time to bond with your little person, enjoy the early days as much as you can. Work out your own methods and best ways of doing things and try to dodge all the conflicting advice that you will get hit with from the minute baby is born. Feel your way and trust your instincts!

Don't feel bad if breast feeding doesn't work. Always give it a try but if you feel it's making things difficult and causing you unhappiness then that's only going to transmit to the baby. Breast is undoubtedly meant to be best but what's best for some isn't best for all and formula is NOT the devils work! It's been around for mothers’ for decades and it does the job! Don't give yourself a big guilt trip if you bottle feed, if you’re happy, baby will be happy.

Nappy changing a newborn is hard enough but when you’re told by the hospital that for 6 weeks you should only clean your babies bottom with water and cotton wool and you mustn’t use baby bath to bathe baby it just makes things that much more fiddly. Filling up little bowls of water, pulling off big wodges of cotton wool – it’s all done for the best possible reason – to protect your baby’s skin but recent research from The University of Manchester suggests that it’s not necessary to stick to this regime. An independent clinical trial recently found that JOHNSON’S Baby Extra Sensitive Wipes and Top-to-Toe Bath are just as safe as using cotton wool and water. Current advice from midwives and health visitors is to just use water but us mums need something more convenient and effective. If you want to get out and about with your baby, cleaning them up with water and cotton wool in the shopping centre baby change area is not exactly easy! It’s so great that us mums can now clean our babies with no guilt.*

Don't always rely on supposed 'Parenting Experts'! Don't buy every book on Amazon that promises you sleep or guarantees a fully weaned baby by 1 year. Babies are all individuals too, they will have their own rhythm and you can influence it to a certain extent but don’t worry if your baby isn't doing the same as what the latest expert’s book says! Be an ‘expert’ about your own children and don’t worry if your baby doesn’t follow the ‘norm’.

Don’t feel bad about using a dummy! If a dummy works for your baby and helps to settle them then use it (don’t get too cross though when you have to get out of bed a few times a night to replace it!) and ignore other people’s comments and remarks. Why make your baby unhappy for trying to conform to other peoples opinion. If the dummy provides a bit of comfort that your baby needs (especially when teething) then pop it in.

Most of all stress less and enjoy your baby more, have the courage of your convictions, trust your instincts, as after all, mums know best!



* I really do wish clinical proof about the safety of using wipes on babies had been around when I had Isla. When you leave hospital with your newborn, you really do want to do the best you can for them and you feel you need to protect them in every way. So you persevere with the water and cotton wool and it’s just one more thing that can make your day that bit more complicated. It’s really not easy going out and about with a baby as it is and changing them on the move can be fraught with pitfalls – remember those poos that go all up the back, wipes are perfect for those! So I’m glad that mums can now confidently make a choice when it comes to cleansing their newborn baby, right from the very first day.

The independent trial conducted with over 500 mums found JOHNSON’S® Baby Extra Sensitive Wipes and Top-To-Toe® Bath to be just as safe as using cotton wool and water or just water to cleanse delicate newborn skin. Keeping baby’s skin clean and hydrated is important for their general well being and happiness.

Endorsed by family health expert and mum of two young children, Dr Ellie Cannon says: “I know from experience there isn’t a mum out there that doesn’t worry about every action they take when it comes to their babies. There are plenty of occasions when there’s a mental tug of war over whether to follow professional advice or to trust your instincts and make a decision that just feels right for you, regardless of professional opinion. The findings of this clinical trial now give new mums one less decision to worry about, and actually provide them with reassurance and confidence to make an informed choice that’s safe for their baby – fantastic!”

To find out more about the campaign, take a look at the following youtube link:

"I have been asked to work with JOHNSON'S® Baby to write a "note to self" to coincide with their Mums Know Best campaign which aims to empower new mums and women in the last stage of pregnancy to trust their instincts and have confidence in their own convictions, supported by the groundbreaking new independent evidence proving that JOHNSON'S® Baby Extra Sensitive Wipes & Top-To-Toe® Bath are as safe to use as water alone on newborn skin. They have paid me to write this post."


  1. I hated the cotton wool and water - was nigh on impossible with twins!

  2. Lovely timely post. I did have lots of concerns with my first, I didn't know what to use on his skin. In the end I too used cotton balls warm water with a touch of coconut oil for the first then days until his umbilical cord fell off, then I graduated to bath with a gentle bath gel can't remember which. Useful to know that Johnson's has something gentle enough for newborns.