I still have songs and apps now that I downloaded from the 12 Days of Christmas from years back. They're still useful to me and that's what I love. The other thing I think is great is that you can decide daily if you want to download the freebie, if you don't like Coldplay you don't need to download a free copy of their latest song for example. In the 12 days there is something to interest everyone. Not everyone appreciates it but I say, "it's the thought that counts people!".
Make sure you download 12 Days of Christmas in order to get a few nice freebies from iTunes.
This is my entry into the Forever Family competition to win an iPad Air.
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